Makro


Makro Cash & Carry nv is a daughter company of Metro Cash & Carry Düsseldorf and member of the Metro Group, one of the world's leading distribution companies. In Belgium the group counts 6 Makro malls and 3 METRO malls, employing well over 3.400 people! Makro Belgium realises a revenue from over 1,3 billion euro.

Challenge
Makro was on the look-out for a partner with the necessary know-how, and able to implement a user-friendly platform for the content management of the site. Besides that, Makro needed a partner with indepth 'Retail' experienced e-marketing skills.

Other important selection criteria such as performance, controlled workflow, return on investment, possibilities for expansion, user-friendliness determined why Makro eventually chose WebEngine as partner.

Solution
After a profound study and analysis of the available solutions and services, the cash & carry company chose WebEngine v6. While following the very strict corporate design guidelines and structure, the CMS WebEngine still allows Makro to easily update their vast content on a daily and performant basis. The different CMS users each easily update their own chapter of the website. The quality managers then determine what's being put online when, where and by whom.

Makro attaches great interest to the workflow assistance of WebEngine: by using the built-in workflow-mechanism, the users can safely manage the content, without losing sight of what other content managers are up to, or of what's being put online at what time and by whom.



01. for Contributors
Direct access to Content Changes, 100% Browser Based (No Client Installation), Automatic & Dynamic Navigation Menus, Absolutely no Specific training needed. ... more
02. for Developers & Designers Total Freedom of Layout, Many "Out-of-the-Box" Functionalities, Extendable with Toolboxes, Professional Service & Hotline. ... more
03. for Marketing Managers
No publication delays, Quality Assurance (QA) and Workflow, Fast implementation frame, Layout separated from Content for fast new Design Deployment. ... more
04. for ICT Professionals
Free choice of Database, Open Standards, Stability & Scalability, Integration of BackOffice (with DMS / ERP). ... more
05. for General Managers
High ROI, Decrease of Expenses, Increase of efficiency, Fluent collaboration between IT, Marketing & HR Departments. ... more
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