Intergamma is with 159 Gamma- and 113 chore-building markets absolutely market leader in the Benelux and offers consumers products and services for all construction and improvement chores in and around the house. A 1000 staff members are on the shop floor at the disposal of their clients.

Challenge
Gamma Belgium wanted to launch a campaign to celebrate their 30th anniversary. Some of the objectives of the campaign were:

• Boost the Gamma Brand + reach of new target groups.
• Acquisition through opt-ins for the Gamma Newsletter and their Loyalty program 'Gamma Plus'.
• Offering existing customers chances to win extraordinary prices such as 'Bas, the handy man', City trips and so much more ....

• The Supershopper Gamma Game: become the best & fastest shopper & challenge your friends.
• Vote the best Gamma ad ever (audio & video), also integrated in YouTube.
• The interactive promotions folder.
• Instant-cash reduction vouchers generator based on your profile and earned number of points.

Solution
The development and deployment of this microsite is realised with the WebEngine CMS combined with Java/JSP and MS SQL. Also for the more complex user management of all the participants, the 'Visitors Module' of WebEngine proved to be a strong solution (keep count of the number of points, number of challenges and invitations, downloaded reduction vouchers, etc, ...). Further on a lot of attention was given to the user-friendliness, clear and intuitive navigation and the design of this site. Especially the Gamma game 'Supershopper' is a masterly example of Flash and Action Script 3 development.

The Gamma 30 year campaign and microsite gave remarkable results. Not only by the achieved goals, but also with regard to the branding the site got a particular warm welcome. The Supershopper game will soon be implemented as nice add-on on the corporate Gamma Belgium site.