The Ardennes Outlet Centre in Verviers, owned by the British Comer Group, is the place to be for the entire family to go on an adventurous shopping spree at impressive "outlet" prices of up to 60% less than the "retail" prices suggested to the retail trade for the sale of these same articles in the traditional retail stores. The customer can combine his shopping with a visit to the wonderful Ardennes known for its gastronomy, hospitality, beautiful unspoilt landscapes, spas, castles, abbeys, kayaking, hiking trails and so much more.

Challenge
The main objective is to present this brand new shopping centre to the public in a brand new website: the products, the brands, the services, the location, the region. Customers should also be able to subscribe to the mailinglist so they are the first to know about all kinds of news of the Ardennes Outlet Centre.

Solution
Based on their needs, we decided to implement our Web Content Management tool Web-Engine. The site was developed in 4 languages, aimed at the main target groups in Belgium and the neighbouring countries. The site of the outlet store is updated daily by the Ardennes Outlet Centre's own marketing team.