Allift Michielsens is a specialized rental company that offers young and modern machinery at very sharp prices. Their fleet of aerials, even mounted on truck and crawlers, scissorlifts, forklifts industrial and rough terrain, reachtrucks, mastclimbing platforms and hoists is composed from top brands!

Challenge
As a fast growing and innovative company, Allift needs a conveniently arranged website, which also offers, besides very specific technical information about their fleet, a range of interesting second hand machines. Thanks to this medium and a well-considered e-marketing and communication strategy, Allift succeeds in generating a considerable part of their turnover.

Solution
To support all this, Allift chose WebEngine as a Content Management solution. Besides the 'classic' management of the website, Allfit also internally manages their second hand machine database (WebEngine database module) and they can easily send personalised e-newsletters and e-promotions to various target groups. For this purpose the NewsEngine module and Visitors module of WebEngine were installed.

Integration of the CMS, graphical design and implementation of the corporate style and the general guidance towards internet strategy and communication are the added values which Allift was looking for and found with us.